WHO SHOULD ATTEND?

Professionals responsible for brand development and marketing, business owners and entrepreneurs looking for competitive advantage, and enterprising individuals seeking new ideas in brand building

COURSE OUTLINE

Brand building is widely acknowledged as an effective tool to help companies and organizations differentiate themselves to attract and retain customers. Get a full, complete, and clear understanding of what branding really is to harness its power and benefits. This hands-on and highly experiential three-day workshop is packed with insights from both global and Asian brands that can be implemented quickly and inexpensively.

Day 1

• Concept of brand and branding

• Myths and pitfalls

Day 2

• Brand identity and brand image

• Developing a compelling value proposition

Day 3

• Brand management wheel

• Brand action plan