CCI France Myanmar launches its "Made in France" Committee

CCI France Myanmar launches its "Made in France" Committee

On last 6th December, CCI France Myanmar and the Embassy of France to Myanmar organised a delegation to Nay Pyi Taw, to discuss the new notification for the Protection of Consumers. This mission gave way to meeting between the Director General and responsible officials from the Consumer Affairs Department, Ministry of Commerce, and responsible officials from the Food and Drug Administration, Ministry of Health and Sports and the members of the “Made in France” Committee.

This was also the occasion to officially launch our "Made in France" Committee, under the high patronage of H.E U Aung Htoo, Deputy Minister of Commerce, and H.E Mr Christian Lechervy, Ambassador of France.

This Made in France Committee will bring together distributors and representatives of French brands in Myanmar, in order to implement joint activities, to promote French products, and to organise trade delegations in France.

Indeed, France has a lot to offer in terms of quality products, of transfer of technology, of HR standards, and of sharing of experience. French brands in Myanmar contribute to the protection of consumers by providing good, healthy and qualitative products. Their search for excellence also leads them to the sustainable development of Myanmar, by creating jobs, by training their staff, and by employing them in conditions compliant with Myanmar law and international standards.

Based on the positive impact of French brands in Myanmar, CCI France Myanmar has decided to launch a Committee bringing together all representatives and distributors of French products among its Members.

The “Made in France” Members Committee aims at promoting French products in Myanmar, at implementing joint projects with French brands, at exchanging information and good practices between representatives and distributors of French products, and at supporting the development of French brands in Myanmar.

The objectives of the Made in France Committee are:

  • to work closely with other French institutions in Myanmar (Embassy of France, Business France, IFB, AFD…) to implement joint and collective actions in favour of French brands in Myanmar (delegations, meetings with officials, publications of propositions, …).
  • To organise joint events and activities promoting French brands in Myanmar (French week at City Mart, French trade fair, …)
  • To reflect on joint projects (Publications, French guide to Myanmar, communication campaigns, delegation of importers of French products to France, ...) to improve the image, reputation and visibility of French brands, products and companies in Myanmar.
  • To discuss the challenges faced by French brands, products and companies in Myanmar and identify actions and projects which could be implemented by CCI France Myanmar to tackle these issues.

This Made in France Committee is open to Members only. Please contact us if you are interested or for more information.