Interview with Dr. Thurein Hlaing Win, CEO of Alpha Group

Interview with Dr. Thurein Hlaing Win, CEO of Alpha Group

A few words about your business in Myanmar and the sector you are working in?

Alpha Group is the digital marketing agency mainly focusing on Social Media Management of businesses. The sector that we are going in is the Marketing/Digital Marketing sector.

What is your company’s strategy in Myanmar?

Our main concern is to promote the small and medium enterprises which have never known the true potential of digital marketing power especially Facebook in here to understand and utilizes the social media for their businesses. That’s why we offer the digital marketing services with relatively low price and better services.

What improvements have you seen in your industry in last few months?

In the last few months, more and more businesses started realizing the potential of Facebook and started trying to convert most of their marketing efforts to Digital version. However, their lack experience and expertise in that sector left them either expensive cost for their digital management or ineffective marketing.

What are the key messages you would like to share with our members regarding the business environment in Myanmar?

The marketing environment in Myanmar is entirely different from other countries even for the neighboring South East Asian countries. Almost all internet users have a Facebook account and they get most of their information including product information from Facebook. If you can effectively use Facebook for your business, it will save much more money and more than two times effective than using the traditional media. I would like to urge all businesses working in here to use Facebook more effectively for their businesses.

What is your motto?

Our motto is “Your satisfaction is our motivation” which means we take care seriously about your satisfaction of using our services.