Catherine is a highly esteemed thought leader and the founder and principal consultant of Broc Consulting, a regional consulting firm based in Singapore. With over two decades of experience, Catherine has established herself as a trusted advisor to forward-looking companies seeking to fortify their most valuable assets - Brands and People.

With a proven track record in brand strategy development, service experience design, learning & development, training, facilitation, and coaching, Catherine has a wealth of expertise to draw upon. She is also the accomplished author of "From Bland to Brand - The Essential Branding Handbook for Asian Businesses," which has garnered high praise from industry leaders.

Catherine has worked with an impressive roster of clients, including notable brands such as Raffles Hotels & Resorts, Cenizaro Hotels and Resorts, Ajinomoto, TDK, Marshall Cavendish, Cerebos Pacific, Bee Cheng Hiang, Eu Yan Sang, Kao, and Siemens, among others. Her expertise in developing winning brands in both B2B and B2C sectors is unparalleled. Catherine has had the honour of coaching many leaders of Fortune 1000 companies, such as Google, Facebook, Visa, Salesforce, BP, and Lego, among others, solidifying her reputation as an impactful executive coach.