Catherine is an accomplished professional with over 20 years of experience in brand strategy, learning & development, facilitation, and coaching. She is the author of ‘From Bland to Brand – The Essential Branding Handbook for Asian Businesses’ and has a successful track record in brand consulting for both B2B and B2C sectors.

She has run a successful management consulting firm for over ten years, working with over 300 leaders and training over 3,000 people in Asia. Catherine holds an M.B.A. from the University of Melbourne and is a Certified Practising Management Consultant, an ACTA-certified trainer, and a Certified PCC Coach by the International Coaching Federation.

She has coached leaders of Fortune 1000 compnies, helping them achieve their personal and professional goals.